I am
Asim Siddiqui
Product & UX Leader · Digital Products
Design. Build. Lead.From first idea to launch, 15+ years of shaping products for the AI era.Stanford certified · Microsoft certified UX crafter
PortfolioPortfolio
My work as a journey: I design it, prototype it, develop it, then teach what I learned. Start at Design and follow the path.
- AI · RAG · Service Desk
Student Support Chatbot
A RAG-powered support desk that answers from a knowledge base and escalates to ManageEngine tickets, built solo end to end.
- SaaS · UX/UI Design
Recruitment Platform
One hiring pipeline designed for jobseekers, requestors and HR.
- Web App · AI-assisted
Padel Court Booking
A mobile-first booking system with fair-access rules, built with Codex.
- Web · eCommerce UX/UI
Mirchawala’s Hub of Accountancy
A website and enrolment cart that raised admissions 35%.
- App · UI/UX Design
ArtNagar
A mobile marketplace where local artists show, sell and crowdfund their work.
- Web · UX/UI Design
Elite Printing
Certificate and branded book pages designed for Meta and Google ads.
- Web · Fundraising
Online Donation & Gala Fundraising
Giving page, live funding meter and event-night tools for the HUFUS NYC Gala 2026.
- Web App · UX/UI Prototype
Admissions E-Application
A guided admissions journey for Habib University that asks once and keeps applicants in the flow.
- Education · Workbook
Think. Build. Impact.
An eight-week design-thinking workbook for students aged 13 to 16.
AI Admissions Chatbot
A conversational assistant on the campus website that guides prospective students through admissions.
Case study comingWhatsApp Scheduling Bot
Departmental scheduling and reminders over WhatsApp, built on n8n workflows.
Case study comingInteractive Donor Wall
A donor-recognition wall connected to live website and news feeds.
Case study comingKangaroo-IT Platform
ERP and CRM for an Australian tech company, covering IT support delivery and client relationships.
Case study comingDairah
School management system that takes a family from applicant to enrolled student.
Case study comingHireLabs Products
Lead Innovation Designer on enterprise SaaS for recruitment and talent management.
Case study comingSharePoint Intranet Portal
An intranet for data sharing, collaboration and communication across the university.
Case study comingMetaverse & VR Studies
Virtual reality projects built in Blender and Unity during postgraduate studies at NED University.
Case study comingAlso built, case studies on the way: AI Admissions Chatbot · WhatsApp Scheduling Bot · Interactive Donor Wall · Kangaroo-IT Platform · Dairah · HireLabs Products · SharePoint Intranet Portal · Metaverse & VR Studies
Skills
Understand the problem. Deliver the answer. Six skills, one strand.
01Design Thinking
- Empathise & Define
- Ideation Workshops
- Customer Discovery
- Journey Mapping
- Rapid Prototyping
- Facilitation
Runs the 8-week Think. Build. Impact. programme; Stanford Design Strategy.
02UX/UI
- Websites
- Mobile Apps
- Web Applications
- Enterprise SaaS & ERP
- Kiosks & Signage
- Visual & Brand Design
From HireLabs SaaS to Kangaroo-IT; Stanford UX Design & Leadership.
03UX Research & Writing
- User Interviews
- Usability Testing
- Product Analytics
- UX Writing
- Content Strategy
- Personas
BA (Hons.) Mass Communication; Product Analytics, Product School.
04Design System
- Component Libraries
- Design Tokens
- Brand Guidelines
- Figma
- Accessibility
- Documentation
- Claude Design
Brand-consistent web, email and document output for Kangaroo-IT.
05AI Powered Product Development
- AI Chatbots
- Claude
- Codex
- n8n Automation
- Make
- Power Automate
- Prompt Engineering
- Rapid MVPs
- Generative AI
Leads Habib University's AI Empowerment Program; 78% automated support resolution.
06Product Management
- Roadmapping
- Stakeholder Management
- Agile Delivery
- CI/CD & Git
- CRM Evaluation
- Digital Fundraising
Digital Product Management, UVA; Google Project Management; +40% digital fundraising.
What I offer
Digital & Design Services
12 years designing digital experiences.
- Website DesignCorporate, e-commerce, portfolio, travel, education and non-profit sites, from structure and content to responsive UI and developer handoff.
- App DesignMobile app journeys and interfaces, from user flows to clickable prototypes ready for development.
- Web-application DesignDashboards, portals, ERPs and CRMs, with complex workflows, roles and data made simple to use.
- Interactive DesignDigital signage, interactive kiosks and donor walls driven by live website and news content.
- Brand DesignLogos, visual identity and brand guidelines, carried through into a consistent design system.
- AI AutomationChatbots, WhatsApp bots and n8n workflows that automate support, scheduling and admissions.
Industries I’ve worked in
…and open to new ones.
- Education & EdTechHabib University · Mirchawala
- E-commerceEnrolment cart · checkout flows
- HR & AssessmentHireLabs recruitment SaaS
- Startups & SaaSDairah · HireLabs
- Fashion
- Corporate
- Logistics
- Your industry?Let’s talk →
Contact Me
here are my contact details, resume and online form for you to get a quick quote on your required digital services